Heard there's a cinema chain where you can take your babies to adult films on Sat am. Anyone know which one?

[homemama]

Hi! I read somewhere recently that one of the big cinema chains did a thing where parents of babies under 1 could go watch a film such as Star Wars.
The idea is that all these parents who had no babysitters took their babes with them to a sat am showing specially put on for them!
Apparently it had been trialled somewhere and been a big success!
Can't remember which cinema chain and hoped someone on MN could help.
TIA

showcase do them too before 5pm during the week (not sure at weekends)