I may get flamed for this but here goes...I'm struggling a bit with the whole Frozen obsession for girls as young as 3. Generally, I am really uncomfortable with Disney's portrayal feminine beauty and I worry about pre-schoolers being influenced by this. I don't think girls as young as 3 need love stories (whatever happened to Sesame Street?!), and cynically what I see driving this Frozen industry is a huge effort to turn our daughters into consumers of Disney products (Frozen hair clips, party bags, dresses, the list go on). I guess I'm uncomfortable on two fronts: I don't like what the Disney princess industry does to the self-esteem of very young children (boys as well as girls) and I don't think children as young as 3 should be drawn into this. Am I the only one? Anyone else with me?!