Poor kid because none of this is his fault. Starting school can be difficult enough for kiddies. What if the parents opinions rub off on the other kids? Even at reception age children can be cruel.
From his parents perspective I would send him to what I felt was the best school for him, state or private if I could afford it. From the other parents perspective, I too would be horrified at the possibility of a media circus at my ds school. TBH though, I think by making a big fuss over it they will probably make the whole thing worse.
Or is this just a publicity stunt for Jade