Right, name change in place. I'm not a parent at the school but know plenty who are and are happy with it. Personally I wouldn't touch it with a forty foot stick, because of the philosophical underpinnings of the system, their attitude to bullying and the way that some of the children behave in public spaces.
To answer a couple of specific things on this thread. While it may not be true of free schools in general, this was very much a nationalisation of the Bruton School and they played some tricks with the initial admissions policy to make sure that every child from the Bruton school - some of whom live 15 miles from Frome - got in.
However, while it is theoretically possible, there isn't much danger of non-Steiner people being forced to take a place there. It is over subscribed, and people are moving from miles away to attend the school as it is one of only two state Steiner schools in the country. There's a lot more tie dye around the place than there used to be.
Anecdotally, it is causing problems for other schools in town, and not just because of siphoning off the funding. When students want to transfer to another school, they can be 1-2 years behind the NC and this is a significant drain on resources for a school.