She may be a complete fruitcake - but you gotta love her.
The kooky queen of Iceland returns to form with a suitably weird video.
You have to admit that it is an enveloping and fascinating watch - even if you find the music a little manic.
It puts to shame all these pathetic, formulaic and uninventive videos churned out by the likes of MTV where no thought has gone into the making.
More power to her i say.