this title came to be because like alot of families nowadays we are broke! after persuading the kids not to eat the wallpaper and what was left of the carpet i knew i had to get into saving the pennies big time. as a big family we have never had a great deal my h works and i do parttime but there is always something the kids need, shoes etc. so i took the plunge and went for it,gradually introducing more and more basic goods into the trolley, and wow! the kids didn't take much notice nor did h, so what if an apple had a blemish on the skin, or the spuds werent a particular size, we tried it all [except meat we're all veggie] got some 'oh poor you' responses from various family members but what the heck, we are doing well on it and have saved money to help clear a few debts too. give it a try give the brands the elbow and try something new, you just might be surprised, my purse was and is still recovering from having some money it for once!