How will covid affect them? Will the struggling John Lewis do an advert on a budget this time ? Will they even do one at all if non essential shops stay closed.
Sainsbury’s and the supermarkets will have loads of profits to throw at a big fancy advert .
Would they be cashing in on grief if the advert centres on the loved ones that have been lost this year and won’t be there on Xmas day ?
Personally I would like to see adverts that make me smile . Maybe laughing at the craziness of 2020 or an advert that gives a sense of we are in this together !
What would you like to see and how do u think this tradition will be affected ?
These are things I waste my time thinking about !!