It's a nasty business jelly jelly!!
Hey...I've just realised how appropriate your name is for this thread!! Tee hee!!! Sorry but I am now sadly laughing away to myself...at myself!! I need to get out more! 
What do you want to know?
It's in individual applicators. I was surprised to find out that you basically stick it up and sqeeeeeeeeeeeze the stuff out.
I tried to do it subtly in the bathroom coz it said you could apply iut up to 15 minutes before to lubricate the necessaries.
I didn't feel suitably lubricated after a few minutes so I wondered if it made any difference applying it earlier or maybe I didn't get it all out or maybe I'm just rubbish!!
Anyway we had to use ky in the end anyway but I will try again soon.
I hope I haven't explained too much now!! 