Odeon kids club cost £2.50 per child plus adult goes free with each paying child - so if I gave a £10 odeon voucher to 2 siblings that = 2 trips to the cinema or 4 siblings = 1 trip to the cinema Easy to post too - and the older the children some parents might be able to have a 90 minute break (no children) with a cup of tea at the coffee shop and a magazine or get to see a fabulous kids film for free