I'm really pleasantly surprised by the John Lewis ad!
I was expecting grandparents FaceTiming grandparents while their NHS worker parents went to work with rainbows and clapping.
Love the different animation types and love the simplicity of passing on good deeds to one another. Bravo!
Surprised there's not one headline character either for them to capitalise on (Mog, Dragon etc)
I've also seen;
Amazon - fantastic concept
McDonalds - all the feels
Aldi - love Kevin & Katy