This is Christmas delivery genius

[PerspicaciaTick]

I ordered some make-up from Glossier on-line for DD's Christmas present. It duly arrived in a boring brown cardboard box, although the contents are beautifully packed.
Then I realised that the cardboard box turns inside out into a lovely pale pink Glossier branded gift box. This is absolute genius .
I am ridiculously excited and wondering how many other companies do this and I haven't noticed!

I like that hat idea

Not noticed any others though

Thankyou so much for pointing this out! I just spent £45 on Glossier gifts for DDiL and was so disappointed with presentation! The box does indeed turn inside out to reveal a beautiful gift box!

@MaMisled, in that case I am very glad I posted - I nearly didn't in case everyone else already knew and rolled their eyes at me.