Has anyone seen the Sainsbury's ad?

[UtterlyUnimaginativeUsername]

It gave me goosebumps. Perfect job, Sainsbury's : )

Just saw it! I'm a sucker for them, I don't watch telly a lot and it's the first one I've seen this year..are there any other good ones?

So lovely.

Not seen it all though saw a little clip earlier - a school play or similar?

John Lewis did something similar - a children's play - a couple of months back, with their joint advert with Waitrose.

Really like it. Love the song and the boy who is a plug!

I didn't like it at all.

It was utterly predicable, and just like the John Lewis ad earlier in the year.

It was completely lacking in soul.

The undertones of 'oh, Mum is so busy on her phone, but look...' didn't help.

Oh Sainsbury’s expected better from you...

Complete rip off of the Waitrose/John Lewis advert but I don’t blame you, JL always comes up top!!

The plug though

I just looked at it on YouTube.

I liked it. Quite simple really. No massive 'moral'. So the woman was checking her phone? Meh. She put it down when her dd came on.

I LOVE that plug!

Quite joyous really. Much better than that awfully long animation sung by James Cordon last year about an overworked man working in a toy factory.

Envious of the budget if that is a school.play.

The plug . My favourite Sainsburys one was the one with the soldiers. That gave me chills.