I was in Boots earlier today and spotted the September/October edition of their “Health & Beauty” magazine on a stand near the tills. I grabbed a copy (it’s £1 or free for those with a Boots Advantage card) as I seem to remember in previous years the September/October edition has contained a sneak preview of the Christmas range.
It is the same this year. There is a double page spread showcasing some of the Christmas range. It looks to be the standard brands they have most years to be honest (Soap & Glory, Champneys, N07 et al.) The blurb talks about the annual “3 for 2” and the “Boots star gift” offers making a return this year. It also states that the range will be available to order online from 17 September 2018. It doesn’t give a date for the in-store release, but staff in my local branch were clearing away the travel plugs, mosquito spray, sunglasses etc. section this morning which is where they usually house the Christmas stock.