Have you ever wondered what time of year most searches are done for childminders?
Well, Google may have some answers. But it is only showing the general trend, and only represents searches on the Google network.
However, Google Search Insight- Keyword: Childminders does give an interesting graph.
Peeks can be clearly seen in Sepember 2004, 2005 and 2006. Peak is less noticeable in September 2007 as there was a peak in January 2007.
What is the worst time of year. The chart shows that December has the lowest search figure.
So how does this help you? Well by knowing which months are most popular for internet searches, it can help you to know when to put extra resources into marketing to fill your vacancies.
The chart shows that September is the busy month, which is probably due to children starting school. While you may have thought that parents would look for childcare before their child started school, the search figures for July and Aug are pretty flat, so it seems as though while some parents search in the summer, quite a lot leave it till September.
So it's not too late to update your CIS listing, revamp your website.