In the past we have had a list of places to advertise Childminder vacancies. Having places to advertise is all well and good, but it may be worthless if those are not the places where parents find out about your childcare service.
Today I have been to meet a new family who wanted a babysitter. When asked how they heard about me (I knew they had visited my website, but didn't know how they found that), they said that they often see my car travelling around the area. Thus when it occurred to mum that they needed to arrange for a babysitter, she thought of Googleing me.
From my sales training, I know that repeated exposure to an advert can make someone more likely to think of that company when they think about needing the service or product provided.
While signwriting your vehicle is a major step to take, it does work. It gets you noticed and remembered.
What other things have you found which have a similar effect... what advertising works for you?