Suggest private number plate logic

[SirChing4Paridise]

Saw an SUV cut up a small car on a small roundabout in Essex today.
Reg X3 00 DA.

BMW x3, so no imagination there, but suggest the remainder is
0 friends
0 charisma
D dangerous
A a-hole

Put your creative braincells in gear to guess why the 'anchor' driver picked his number plate .

I don't think this is the purpose of the "Bullying" topic...