I noticed this and decided to buy it, it's quite good actually - a few dodgy sentences - (guess which well-known breastfeeding counsellor they used! ) and of course the magazine carries loads of formula/bottle/steriliser adverts but it is nice to see a baby magazine giving (on the whole) good information about breastfeeding.
They also claim to be the first magazine in the UK to show a woman breastfeeding on the cover. I don't know whether this is true but either way, good for them!