Flaming Cow & Gate advert. And some people think advertising doesn't matter....

[tellnoone]

Whilst watching the C&G giggling baby ad, DS (4y) says we'll have to get that milk for DD (10mo). I said she doesn't need it as she has mummy's milk. DS says but it's more healthier I told him that's not true and he can't believe everything he hears on TV

The power of advertising...

I so agree - that advert has sinister tones to me as all of the things it says in the 'do I look like I...' bits seem to be slyly digging at the benefits of breastfeeding - however - for some re-assurance read this! www.newscientist.com/channel/health/mg19926641.700-making-formula-milk-more-like-mums.html

Despite EVERYTHING ff manufacturers try they will NEVER make anything that will be better than breastmilk

Also worth reading the politics of breastfeeding...

And that new sodding one called 'Nurture' because obviously you can only nurture your child by buying processed cows milk powder..

It's time to ban follow on milk advertising as well as first milk.

Who says advertising doesn't work!

My mum failed to see why I was so angry at this advert