My son is only 5 days old and I have been bf him but am having a lot of nipple pain. I have been using lansinoh and don't have cracks. The midwives saw me feed and said my latch looked great. The midwife today checked for tongue tie and wasn't worried- she suggested nipple shields. I got some but geting them on was really painful and feding still hurt an awful lot. This is my third child and i know it took a while to settle down previously but I don't remember this level of non-stop pain when feeding. I'm feeling really low because of it (and the tiredness, sore vulva, etc!) and have tonight given some formula. I don't know what to do for the best. Can anyone offer any advice please?