They had big red tickets saying "REDUCED!" on the Cow & Gate Organic 1st milk. I told the manager that it was illegal - he looked panicked and said he thought it was OK because they were just running down stocks or something. I said that it was illegal to do it for any reason, and he scurried off to look into it. He was very nice and clearly concerned to do the right thing- he is going to phone me to tell me what he's going to do about it!
I resisted buying any even though it is the one I use and it was £2 off (polishes halo)