Areola very painful, anyone else had this problem?

[ThumperPumper]

I'm bf my 10wk old dd and have very sore areola. Lanolin cream stings and causes my areole to wrinkle up. DH thinks I'm allergic to the cream. I go from having rough chapped areola for a day or two then pink and raw areola which makes feeding v painful. Had my latch checked 5+ Times by various HV all tweaked slightly. Any one else had this problem?? Does the cream help or makes things worse?

Try something different multi mam balm is lanolin free, I personally use vasaline.

I would get baby checked for tongue tie as my little on was biting on my areola causing pain!

Been told the baby and I have thrush... Explains the burning pain after feeding. So glad it should now be sorted :)