After I had to go away for a week without DS (family stuff), I decided that when I got back I should just stop feeding him as it seemed like a good chance to stop. He was a complete milk monster and loved feeding day and night, which was lovely but tiring.
Going cold-turkey was never my plan and seemed quite harsh, but I've stuck to my guns and it's actually been a lot easier than I expected it to be. He's asked a few times, but doesn't seem too bothered and undertands that 'meme' is gone now. Getting him to sleep at night was a nightmare in the beginning, but has now settled and he's sleeping better than when I was feeding him.
I feel happy and sad and free all at the same time. I was very lucky because both DS and I took to Bfing well and I didn't have any major problems.
Just wanted to post this because it seems like the end of an era. 
Now I'm just waiting for my poor boobs to get back to normal as they have never been so small since I was about 13!