The process of creating, simulating and shaping a novel notion, strategy, or implementation-related abstraction is known as concept design. To ensure that the project is understood from the beginning, it is advantageous to thoroughly describe the roles of different users and their requirements.
In contrast to Concept Design Architecture, the architect must take into account the real issues of form and bulk, the generic appearance of a structure as well as scale & mass within its surrounding urban context to resolve and encapsulate the scheme's principles
medium.com/@yehdesignnl/the-best-concept-design-architecture-is-here-at-yeh-design-d927b9f1d3f8