Pinterest and now Pinspire

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I was surprised to find another site similar to Pinterest with almost the same name
www.pinspire.com/

Looks like the original ideas are not protected if someone can clone your business.

Wow how long has that been running - surely Pinterest have some sort of copyright protection? The format is exactly the same and there has been no attempt to hide it. How curious

TBH, Pinterest isn't much off a "business" is it?