Consumer power is incredible power. I've never understood why ppl dont collectively use their consumer power more strategically when businesses are engaged in very clear cases of customer piss taking. Why isnt it more of a thing. This is not unreasonable thinking, is it. Considering democracy is not what it used to be and individual votes dont feel like they count, and ' big business' is seemingly becoming more powerful rhan governments, isnt the pound in your pocket the new cross on your ballot paper .