Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Posting back to school photos of children with their faces covered by emojis

28 replies

Autumnwalks1313 · 05/09/2026 20:23

Has anyone noticed the current trend of people posting back to school photos of their children and covering their faces with an emoji?

A few influencers and z list celebs are doing it.

Theres a particular couple that bang on about keeping their children’s privacy, but on the other hand clearly use their children to promote their brand and sell products. But they will film the children from behind or do those cheesy walking photos. The uniform is obvious to anyone who knows the school so people are posting the school online.

Aibu to think it’s so stupid and a bit hypocritical? If you want to protect their privacy just don’t post them online. The parents want the best of both worlds. They know that they can use their children to sell stuff but think a heart emoji is protecting them.

OP posts:
Rondayvu · 07/09/2026 06:44

Peter Andre and his wife do this and get ripped apart for it. They are who came to mind reading this thread.

Zanatdy · 07/09/2026 07:16

I agree, either protect their privacy and don’t post at all or just cover a badge. It’s pointless seeing a photo of someone’s body with an emoji head. I find it odd.

ExpressCheckout · 07/09/2026 07:19

The people most likely to harm their children will already be known to them. So, it's just performative in most cases.

New posts on this thread. Refresh page