Every summer, we go to Dubrovnik for five weeks during the school holidays. (We live in Surrey). I was born in Dubrovnik, and we have a house there. The last time we experienced a quiet summer was in 2020 due to the Covid lockdown. It was beautiful—not too busy, yet still lively.
Over the years, I've noticed how much Dubrovnik has changed, it has become busier. Many locals dislike tourists from cruise ships because they hardly spend any money and typically use their own tour guides. Our local guides should be telling tourists about our rich history, including the war and the experiences we, as locals, went through—not guides who can’t even pronounce the name of our town correctly.
Also, our little town has become wealthier, leading to an increased demand for workers in the hospitality industry. As a result, we now import workers from countries like Nepal and India, as there aren't enough local people to fill these roles.
Those workers do not speak Croatian so I have to speak English.
My parents started renting rooms and apartments, which are part of our family home, in the early 80s so I remember as a kid it was very busy then but we didn't have cruise ships at that time so it was nice busy.
Honestly, If I wasn't from Dubrovnik, I would never go on holiday during the summer, it's the most expensive time of the year to travel, very busy and too hot.
The best time for me is October, the sea is still warm and clean, I can walk around the town or City walls without anyone pushing me.