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AIBU in suspecting that MN start threads to increase site traffic

106 replies

Newbutoldfather · 31/08/2026 11:55

When I first looked at MN, the best part of 20 years ago, the popular threads were on parenting, health, FWR and a couple of others. And there were loads of posters!

Now there seem to be fewer posters and the ‘normal’ type threads that were the stock-in-trade of MN seem to get little traction. I think AI has had a role here. Many of those questions are well answered by an AI query.

OTOH, there are a lot of ‘exciting’ threads started where the OP contributes relatively little for a few hours and then disappears, and they keep going until often full. Sometimes they are deleted later. There are at least two that I contributed to early now which are still going.

Of course there are loads of genuine trolls (if that isn’t a contradiction in terms!) but it’s also great for MN, increases the value of advertising and, if the site is for sale, will increase the value.

Of course, maybe they are all trolls, but Occam’s razor kind of says that it wouldn’t be hard for employees of MN to quietly and anonymously start these threads which are very helpful for the site.

Of course we can never know the answer, but it is odd.

OP posts:
EmeraldShamrock000 · 31/08/2026 18:55

Possibly the odd zombie thread booster. I doubt they start threads, as in big organisations there is always a whistleblower.
It wouldn’t be worth the consequences.

wellstopdoingitthen · 31/08/2026 19:00

What exactly is troll hunting? I’ve never quite figured this out.

NoCommentingFromNowOn · 31/08/2026 19:01

Remember the intern who put screenshots of email addresses on Twitter or something? Emma Healey? Apparently she works for the civil service now. I just went down a mini rabbit hole while googling if the site was sold, and that’s one thing I found.

LydiaJayne · 31/08/2026 19:01

wellstopdoingitthen · 31/08/2026 19:00

What exactly is troll hunting? I’ve never quite figured this out.

It doesn't need any figuring out, it just means you post on the thread that you don't believe the thread is genuine

wellstopdoingitthen · 31/08/2026 19:04

Oh, I thought it was some clever method. 🤷‍♀️

As you were.

beigepaints · 31/08/2026 19:04

I don’t mind a troll thread if it’s funny because there are often funny replies.

But there are really odd ones like the one obsessed with short cycling shorts!

OutOfTheOtherSide · 31/08/2026 19:06

LydiaJayne · 31/08/2026 18:01

How are you defining a huge percentage?

I don't know how many threads are started every day across of the different topics, there must be hundreds, you really think the majority are started by MN staff?

That cant possibly be true and how would they keep it quiet?

There must be loads of ex employees yet noone has ever confirmed they did that have they? Do you think there's a special highly confidential group of thread starters?

These days they are probably AI generated rather than by actual humans. Pretty sure the owner admitted they made threads up to begin with to drive traffic.

Some days it's really obvious, you can play Mumsnet bingo with spotting the threads that always drive traffic, (hating dogs, hating cats, hating trans people, SAHMs, inheritance, openly being 'the other woman', anti-MIL, anti-stepkids, I'm rich but feel poor). One day there was one of each of these, one after another posted within the space of about 15 minutes.

I guess the argument is that it's entertainment. Why do they have to be real?

Chatgtp · 31/08/2026 19:10

Newbutoldfather · 31/08/2026 12:16

‘majority of threads are now made up’

Majority seems extreme. What makes you think that?

I suspect that AI is involved...👀

pinkfondu · 31/08/2026 19:17

DandyFatball · 31/08/2026 16:41

Probably.

Justine said in an interview years ago that in the early days of MN she made lots of sock puppets to start threads and even talk to herself on threads to get the site going.

MN isn't as popular as it was. There are more similar websites now and the days of going on threads and recognising lots of names are gone.

It may have more traffic but that doesn't equal popularity, it's just the nature of social media now. Tonnes of traffic doesn't equal tonnes of dedicated users which is what made MN thrive in the 1st place.

It's just a business at the end of the day. It made the owners millionaires and they want to continue making that kind of money. And will do whatever it takes to make that happen.

This is what I was going to say. She was very open about it

OP the things you mention does pop up as a theory every now and then

Hardsell · 31/08/2026 19:29

Foolish1984 · 31/08/2026 14:36

Oh I am not saying there aren’t trolls, there definitely is and way more than there used to be! But when I post a thread, I always put as detailed of an initial post as I can, so that I don’t get accused of drip feeding later. I also will engage with as many post as I have time to but I’m also a single parent and have a life! So I can’t sit there on the thread all day or all evening, I have things to do. I do come back when I can though.

I recently posted a thread under a different username which is still going (slowly as not much to update at mo!) and as it was initially a relatively infuriating situation, I had troll hunters in the beginning.
I’ve also posted before about a deeply personal situation (about 10 years ago) with an old MN account and was troll hunted so much that I never returned to the thread and deleted my account completely. None of what I’d posted was untrue and was still trying to come to terms with it myself, but the volume of nastiness I got that day from those declaring me a troll, was so vicious and ill never ever forget it. It was almost as if the troll hunting was being used as an excuse to bully and pile onto me.
So yeah, my point is that whilst there’s definitely wayyyy more trolls than there used to be, I think many genuine posters are being incorrectly declared as trolls which to me, is just as bloody bad!

Edited

Omg your experience is so similar to mine on here. In the past its effected me quite badly. Its gone on for years.. the thing is if you point that out people's replys are if your struggling that much get of the Internet. The drip feeding thing is just an excuse for people to have a go. Sometimes op may not realise it was realivent. Or a post jogs your memory. Its like people forget theres a person behinde the words either that or they don't care. I could go on for ages. I do understand how you feel though. 💐

SpriteFairyPixie · 31/08/2026 19:39

Definitely. It’s so transparent. I’ve thought it for ages.

NeededANameChangeAnyway · 31/08/2026 19:50

Ive felt the replies are much harsher and less patient recently. I was on loads when my DS was a baby and come back again recently and so many replies are just so sharp! I asked a question about people's experiences with this thing Vs a cheaper version for DH and the first poster just snapped at me to Google it. I didn't want to Google, I wanted to see what folk who were using felt about the options.

Hardsell · 31/08/2026 20:08

Cora0 · 31/08/2026 18:53

That’s because it’s all the same unhinged banned user. She makes multiple accounts per day, usually being absolutely horrible to OPs though occasionally she has normal posts sprinkled in. The other day she was ripping into a woman with a disabled child.

Obviously once reported they often mass delete all posts associated with the latest account.

Oh i would have about 6 replies deleted all posted by different people a few mins apart. It was just very basic like have you tried making a list. Or similar. I guess it could still be that person.

beigepaints · 31/08/2026 20:23

NeededANameChangeAnyway · 31/08/2026 19:50

Ive felt the replies are much harsher and less patient recently. I was on loads when my DS was a baby and come back again recently and so many replies are just so sharp! I asked a question about people's experiences with this thing Vs a cheaper version for DH and the first poster just snapped at me to Google it. I didn't want to Google, I wanted to see what folk who were using felt about the options.

Edited

And if we google everything surely MNs ceases to exist?

ChatToMy · 31/08/2026 20:36

Or just ‘nothing’ threads…like the current one about the roast dinner…

NeededANameChangeAnyway · 31/08/2026 20:36

beigepaints · 31/08/2026 20:23

And if we google everything surely MNs ceases to exist?

Exactly! And its not like people don't know Google is an option.....

Whatsfortea88 · 31/08/2026 21:06

SwirlyGates · 31/08/2026 16:49

Even if they do admit it, it boils my piss. People post on here to get responses from real people, not "I asked ChatGPT and it said..."

Totally agree. The lack of self awareness from some people is amazing. Everyone is entitled to their opinion, but you’d hope people would consider whether a potential post makes them look a bit dim or not. It’s pretty much “I couldn’t think of a decent reply, so I asked a computer what it thought instead. Here’s its reply OP”

BoredZelda · 31/08/2026 21:10

Newbutoldfather · 31/08/2026 12:16

‘majority of threads are now made up’

Majority seems extreme. What makes you think that?

I would say the majority in AIBU or Chat are made up, purely for traffic.

LoyalMintOtter · 31/08/2026 21:12

I have thought for quite a long time that MN are creating threads to increase traffic. MN has certainly changed over the last 6 months - More and more AI generated long posts where the OP doesn't return and repeated themes like 'I was vile to someone in the supermarket car park..yes you were crazy vile just like the person on the other thread who called someone a c**t in the fruit and veg'..then you get the fear mongering- apparently Birmingham is no longer a safe place to go to Uni ..and all the political trolls..day after day, same names..spreading fear and discontent. Often the anger is off the charts...not to mention the poorly moderated porn in the early hours. Its a very odd place which still pretends to be a parenting site.

grinandslothit · 31/08/2026 21:16

It does seem a bit different I've been on here for probably 20 years or more. I haven't posted for a while until recently and I noticed that things seem to be different here

One thing that was popular that I haven't seen lately is for daily fail for one of those rags to take stories from here for their own articles I don't know if they still do that or they they just use AI to make up their own stories now

LetterBetter · 31/08/2026 21:26

After 15+ years visiting these forums, I'd guess 80-90% of threads are bullshit. Higher bullshit level on AIBU.

Trolls, attention seekers, mentally unwell, AI, creative writers, perverts.

As long as you use the forums for light entertainment and don't over-invest (or fall for a begging thread!) then I wonder if it matters, really.

The few incredibly funny, witty posters make it worth it.

leavesinthebreeze · 31/08/2026 22:00

Let’s be fair though - when I first joined 20 odd years ago posters then were moaning then that this place wasn’t what it used to be and how it was over run with trolls, perverts and scammers!

MyrtlethePurpleTurtle · 01/09/2026 09:13

MyThreeWords · 31/08/2026 16:39

I think the AMA topic is odd in itself. It only arrived (unasked for as far as I know) a couple of years ago, and it always amazes me that anyone would be arrogant enough to start a thread in this topic. I did assume, when it was set up, that MNHQ wanted it because of the obvious possibilities of product-related AMAs.

I'd assumed they would do that openly, though. Perhaps I'm naive, but I find it hard to believe that they are prowling around undercover and creating threads themselves. Surely we the users are a prolific enough fountain of garbage?

IIRC, it was requested a number of years back following some insightful threads started by various posters.

< disclaimer: haven’t seen what it’s blossomed into in recent years >

Beepen · 01/09/2026 09:17

LetterBetter · 31/08/2026 21:26

After 15+ years visiting these forums, I'd guess 80-90% of threads are bullshit. Higher bullshit level on AIBU.

Trolls, attention seekers, mentally unwell, AI, creative writers, perverts.

As long as you use the forums for light entertainment and don't over-invest (or fall for a begging thread!) then I wonder if it matters, really.

The few incredibly funny, witty posters make it worth it.

I've posted quite a number of real threads over the years (in various names) although I do always change any identifiable facts.
MN has helped me through some tough times

Agree there is an awful lot of nonsense too though

Timykeys · 01/09/2026 09:20

I think what you are seeing is just a product of the MN having gained in popularity and a wider number and variety of people are using the site. Of course that will change the nature of posts and threads.

As someone who has started threads and been reported ( by many MNetters) for having made it up ( it was all true) and having been accused repeatedly in other threads of being an AI bot, I can assure that MNetters love throwing these accusations around wildly and freely to real people.