Politicians like Kemi Badenoch and right wing newspaper front pages love to talk as though everyone hates Net Zero and sustainability as concepts and wants us to get on with burning coal and drilling for oil. They seem to stake an awful lot on people not like sustainability mostly because they see it as 'woke' as far as I can tell.
I think most people don't think about it enough to hate it really and most people broadly want the outcomes of improved sustainability but would like it to happen without it needing any investment. I reckon some people don't like feeling 'nagged' about saving the environment and in many ways I don't blame them as, while we should all do our bit, really it's up to governments and big businesses to actually do the damn work to truly make a difference.
Maybe Net Zero has a bit of a PR problem as it sounds unachievable, and also maybe it sounds like you get nothing, or something will be taken away from you/society. It might do better to have a name that sounds more 'positive'. But it's a shame because ultimately, even if for some reason you don't believe in climate change it seems to me that the benefits of renewable energy (such as ending energy dependence on some not always friendly countries and less pollution) are pretty clear and I'm not sure people realise it's not just powering a few kettles, it's often around 50% of UK energy production