Lighthearted? No I think they're evil.
Anyway, first they start trying to make you have the app. I resist for ages then, in a moment of weakness, download it.
Then, they refuse to let you have a harmless anonymous account for following cat accounts and say it will be suspended unless you upload a video of your face??
Er, no mate. I mean I know it's probably watching my face right now through my phone but why make me actively engage with this?
I wouldn't mind except Instagram is where so much information is stored now ("to see our menu check out Instagram!") and it's getting annoying.
I will never give in though not this time.