Just what the actual fuck?
I don't watch a lot of TV with ads but recently there have been a few things I wanted to see on ITV catch up, and the car ads are so weird. I keep seeing one for some very standard looking SUV called Polestar where they're making out it's some space age vehicle that was confusing onlookers and I just don't get it.
Obviously I'm not the target customer by a long shot but still, surely these bizarre adverts can't possibly make anyone want to buy the cars
What is the point of them, what's the bit that is meant to make people want to spend £20k on the car?