This just came up on my Facebook newsfeed. The comments section is full of people tagging each other and encouraging them to upload their child's photo.
It's setting off a million alarm bells in my head - what is this company? What do they do with the photos and personal data that's entered? It looks like you set up a profile for your child and then rope your friends and family into voting - presumably they'll have to supply an email address or other personal data in order to vote.
Has anyone actually entered? Am I right in thinking it's dodgy as hell?