I can't imagine many women will look at a man modelling lingerie designed for women and think, "Hm, yes, this inspires me. I want to look/feel like that, too!" And the average man who might be shopping for the woman in his life will find it a complete turn-off, too.
I suppose you could argue that it stands out from the crowd, and some say that's all that matters. Be memorable, even if it's for a negative reason.