It's top of the news, front pages of all the newspapers, it's top trending on Twitter, there's a million threads here about it (and yes, here's another one before someone points out the obvious!)...
Meanwhile the CoL crisis is bumped down the headlines, as are all the other genuine crises the country (and indeed the world) is currently facing. People can't afford to heat their homes or feed their children and all everyone's talking about is the tawdry soap opera that is the lives of a bunch of over privileged idiots.
The media's aim seems to be: Get the plebs whipped up about something which doesn't affect them in the slightest, bickering and frothing about a family who will never have to struggle the way the rest of us do, that'll distract them!
Meanwhile there's talk of anti strike legislation and energy bills going up again this month, along with train fares and council tax and the rest of it. But all everyone's talking about is a grubby little family argument. Handy, no?