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What is the best way to learn how to write catchy, marketing copy?

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marketingishard · 18/10/2022 19:09

I work as a writer and recently have had to do some projects that require a different style of writing - more snappy and catchy (think email subject lines, CTAs, adverts). It's something I have been really struggling with, I just don't seem to have that kind of brain.

Is it something I can pick up with time, or is there anything I can read or exercises I can do to try and build up that skill?

I've spent most of this afternoon trying to figure out how to word a snappy, catchy heading for an advert on an incredibly boring subject and have been losing the will to live as I feel like I'll never get there with it

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