Does anyone get marketing emails from Schuh?

[Hobbes8]

I’ve just been watching Heartstopper on Netflix on my phone. Finished an episode and checked my email and there’s a marketing email from Schuh (the shoe shop) entitled “Obsessed with Heartstopper - us too”.

It’s only trying to flog me Vans and Converse, and I don’t really mind, but I wondered if it was a coincidence, or whether I’ve enabled something on my phone that’s allowed them to track what I’m doing on various apps. Did anyone else get the same email?

Presumably if they’re tracking me then they know I’m a middle aged woman and unlikely to dress like the teenage characters in the show (except for the converse I suppose…hmm maybe their marketing is spot on after all?).

I got that e mail not long ago and I have never watched Heartstopper. In fact I have never heard of it or googled it. I suspect it is a generic one.

Thanks @ApolloandDaphne. I’ve got no doubt that Apple, Google, and Amazon know more about me than I know about myself but I was surprised at Schuh, who presumably just know my shoe size.

Its a good show but very teenagery, and I’m 44. Not sure if my taste in TV or my taste in shoes need to grow up. Or both I suppose….

Actually I have had a further think about this and realise my DDs who are 24 and 29 both access my Netflix account. They might very well have watched this but the account is linked to my e mail address.