The journalist and media personality Piers Morgan had a weaker showing. Despite his followers on Twitter (8 million) and Instagram (1.8 million), “Wake Up: Why the World Has Gone Nuts” has sold just 5,650 print copies since it was published a year ago, according to BookScan.
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www.nytimes.com/2021/12/07/books/social-media-following-book-publishing.html?smid=tw-nytimesarts&smtyp=cur