Not sure if I should clutch my pearls or not!

[NeedsCharging]

Looking at the George/Asda website for new PJs as its getting colder my arse won't fit in my others and as I was going through the pictures of a set I liked I came across the attached picture

AIBU to clutch my pearls?

*Disclaimer I wont be contacting ASDA I am really not offended although it did take me by surprise.

Made me laugh.
Sorry

Isnt tickled pink the breast cancer support charity?

I'm clutching my pearls. I'd expect it from Zara but George at Asda?? Very unexpected

It's for breast cancer

The Tickled Pink event is to raise awareness of breast cancer so presumably that's why attention is being drawn to the breast area to stop the stigma of talking about it.

I like it, it's just a giggle

It's for breast cancer

Ahh I didnt realise.
As I said not offended but it wasn't a photo I was expecting to see when looking for PJs.

I am buying them so I hope there is a donation?

Not sure how pretending marshmallow are nipples and making a face like that are helping the cause to be honest. It doesn't really add anything and just seems to make it out to be a bit of a joke or a bit whaaheyy look at these. Just like the OP I wouldn't look at that and think it must be supporting breast cancer.

YANBU.

Doesn't look like a photo you'd see on a clothing website. More like a drunken 'pj night with the gals' photo on social media.

It looks tacky.

Lacking any class, IMO. There are better ways of supporting this cause, surely.

Stupid, ridiculous photo. There are better ways to highlight the fight against breast cancer than this absurd, tacky photo.

Lacking any class

Erm, it's Asda...

It's for breast cancer, nothing offensive about it.

@RobertaFirmino

Lacking any class

Erm, it's Asda...

!!!

Not offensive.

Just tacky. Marketing for the TikTok generation.

£18 for two marshmellos? Are they competing with m&s now?

Thought it seemed really odd but now people mention it tickled pink, that makes sense

Isn't it a customers attached photo?

Isn't it a customers attached photo?

No it appears to be a model.

@Whatinthelord

Thought it seemed really odd but now people mention it tickled pink, that makes sense

It doesn't make sense. It's trivialising, taking the piss. I've never seen anything funny about breast cancer yet all the campaigns seem to be about women hilariously getting their tits out in one way or another. How crass for those dealing with this disease to be confronted with this shit on top of everything else.

Blimey, really can't believe so many of you are het up.

One of the beneficiary charities is Coppafeel whose mascot is a giant inflatable boob. They were set up when the founder in her early 20s was diagnosed with terminal breast cancer after struggling to get diagnosed.

Their whole raison d'être use to encourage young people to check their boobs, so this photo fits with them perfectly.

If it's not for you then just scroll by, it's Asda not Boden FFS. And for those that do buy it's raising valuable funds for two important charities.

I bet it will get removed by someone complaining and they'll be so chuffed with themselves for having done it.

Can't say I could get worked up over it, probably wouldn't register it as anything shocking, to be honest.