Fish fingers look nothing like the photo on the box

[CressNegg]

My Birds Eye fish fingers seem to have a lot less fish in them than the ones pictured on the box and taste more like fishy crumbs than crumbed fish. Fish fingers have been a Saturday lunchtime staple in our house for years, but are sadly on their way out unless anyone can recommend a better brand.

I can't remember if it was Lidl or Aldi's that were really thick. I moved from BE to Iceland.

Nothing looks like it does on the box

The chilled (not frozen) chunky cod ones in Sainsbury’s are good with actual flakes of fish inside.

They often don't use real food on packaging or advertisement, it's made up to look more appealing to sell a product.

Yabu to believe any product looks like what's on the box.
I once happened across a behind the scenes type video on marketing photography - did you know that the foam on coffee in the adverts is fairy liquid?

Following for fish finger recommendations though, I agree that they aren't in the least bit pleasing.

I found the same so instead of getting big boxes of Birdseye ones and giving my daughter 2 of those, I get the chunky Tesco finest and she just has one. Much more fish and nicer batter.

How bizarre.

I’ve never seen a product photo that looks more appealing than the actual product before. Thanks for pointing it out, OP.

Imagine if companies did this all the time!

It's a shame, nothing is ever as good as it looks on the box!

On the plus side though, you seem to have found yourself some really big peas.

@SappysCurry

The chilled (not frozen) chunky cod ones in Sainsbury’s are good with actual flakes of fish inside.

Yes! Such a relief to find some that taste right.

That's because what's on the box is probably fake.

I’d send those photos to Birds Eye customer care. You’ll get a voucher to spend on more fish fingers so next time you can just eat twice as many.

I knew a food stylist who arranged food for packaging, and her partner was a food photographer. They earned a lot.

I just had a big fishfinger sandwich because of this thread

@MasterBeth

How bizarre.

I’ve never seen a product photo that looks more appealing than the actual product before. Thanks for pointing it out, OP.

Imagine if companies did this all the time!

Oh, I've seen many, but none that have motivated me to post to Mumsnet before. Birds Eye have sunk to a new low!

I remember watching a panel blind tasting different brands of fish fingers. I can't remember which one came on top but i do remember Birds Eye coming last.

Those Birds Eye omega fish fingers are grim. I had them as a sub on the online shopping.

I think they are pollock, but you have to look hard for the type of fish.

We like Sainsburys cod fish fingers. 30 for £5.

Again make sure they are cod not the cheaper omega ones.

I wonder if BE ones have changed too; we’re a big fan of the FFSandwich in the Wooster household but DS has recently- (last few months?) started saying they taste, and I quote, of “aliens brains”. No, they are not on the meal plan.

I don't often eat fish fingers but when I do I like Sainsbury extra special haddock fish fingers from the freezer section, really chunky and tasty.

I once had a boyfriend who worked with a photographer. The food pictures are so fake - food is varnished, glued, held up with cocktail sticks...

A couple of years ago I was really outraged fuming about some product discrepancy - I complained to trading standards (or advertising standards), they pursued it, I got embarrassing sized refund plus compensatirynelement and packaging changed. Stupidly I can’t remember what it was - know it was to do with size of product and to do with photo and size of packaging both being wildly misleading. It was just one of those times I thought ‘im sick of this just being the crap we live with from mega food companies’.

Aldi do some nice chunky ones in the fridge section

That's a very small plate so the fish fingers will look huge. On a normal sized plate, as you have found, with chips and peas they don't look so big.

Sainsburys chilled section - taste the difference fish fingers. They are about twice the size of crappy birds eye ones, far more fish.

Bored ?

We've stopped eating fish fingers but I keep buying cod/Haddock and using breadcrumbs to make my own but haven't done it so. Might actually try it next week.