What the hell is the Estrella advert ?

[Joynot]

It’s terrifying
And on all the time
What has it got to do with beer?
And she dies. Terrified

Huh? It’s about sustainability I would imagine, looking after the planet etc she got killed by plastic in the sea.

Maybe they aren’t using plastic anymore?

I feel like they're very angry with us. How any of it ties in with beer I don't know.

www.retailtimes.co.uk/estrella-damm-reinforces-commitment-to-sustainable-practices-to-protect-oceans-and-environment/

That is what it’s about, but she drowns, it’s horrible

And it doesn’t make me want to buy their products. Advertising companies forget that a lot these days!

I just came on to see if anyone had commented on this - I find it very disturbing. Really can't see the link with sustainability?

I've never noticed she drowns .. just see her flailing around .. I don't 'watch ' ads though , they drive me nuts !

I’d been Watching Hinterland and I thought it was part of the programme !
I get it, she’s drowning in plastic, but it’s still disturbing.
I like Estrella too

The first time that I watched it I assumed that she had had too much to drink, fallen in and drowned!! I couldn't understand why they would make an advert like that!

Its like that water advert in Zoolander

Of course, it didn't help that they had to put a drink responsibly warning on the ad, before she drowned.

Using the medium of interpretive dance doesn't always make things obvious!

I thought it was an entirely different advert until I saw the beer at the end. Scary.

The only thing that advert made me think of was how much water they use to make their beer and where do they get it from?

Yes! I thought it was going to be an 'advert' for alcoholism/addiction awareness or services or something when I saw it the first time!

I hate this ad. We are very happy to sit and watch a woman dying but if it depicted a man dying, would it be more jarring? I think so. And the beauty and the romanticisation of the imagery of her death too....the whole thing raises my feminist hackles.