To keep sending xmas cards when they don’t send them back?

[AnneTwackie]

There’s people I no longer speak to on one parents side, I say hello if I bump into them but they’re funny with me since my dad left. Still, I can’t write off family.
Also, friends who just don’t reciprocate.
I really like the tradition of it.

I expect most of us send cards sometimes that are not reciprocated. However, sometimes you do get a surprise card out of the blue.
I'd say, as long as there aren't too many and you can afford, carry on sending for a while at least but put a deadline on it.