Swearing on advert at 10:30am!

[FindaPenny]

Was just watching an advert for a show called 'Lost Girl' and one of the characters said 'are you a fucking vampire!' This is at 10:30 in the morning on the Sky News channel. Aibu to think this is ridiculous! Also where can I complain to?

Well, was she a fucking vampire?

it's not good, but come to my local town and you'll hear far worse being screeched by some of the locals at their ferals on the way to school.
now that is REALLY grim. the worse thing is the ferals screech it back , then they will breed and continue the cycle.

This advert came on just as I was reading your post. I rewound it a couple of times to check and she definitely says "fricking vampire". You can see her mouth making the the fr sound so i dont think they dubbed it. And while fricking is a really annoying word( I'm guessing it's a corruption of freaking), it's not really unsuitable for morning viewing.

She says fricking.

i never understand why anyone is offended by swearing, i honestly don't.

tv shows and movies need more swearing, not less, maybe then they'd be more realistic.

fricking sounds silly

Why would you be offended by this? And why would you even a) notice it or b) consider taking time out to complain?

I'm guessing she is a vampire. Thanks for clarifying that it was frickin🤣

I swear in day to day life but there is a time and place for it.
So, yes I would be offended if I heard the word fucking on TV at 10:30 in the morning as it normalises rude/innapropriate behaviour.... Didn't think I would have to explain myself on that one!

I wouldnt be offended by it but personally I make an effort to not swear in front of my kids and wouldnt want them hearing that at a young age.

it normalises rude/innapropriate behaviour.

maybe that's where we differ in opinion then. there's nothing wrong (IMHO) with a well-placed swear word to emphasize something, or to help deal with pain, vent frustration. i'm not one to insert the word "fuck" into the equivalent of a full stop... but as a valid, carefully selected word to support meaning which is mindful of the audience... it's just as valid as any other word.. again, just IMHO..

swear words aren't necessarily rude or inappropriate, basically.

I maybe didn't explain myself properly. I should have said swearing in itself is not necessarily rude/innapropriate, but for me promoting the idea that it's use is acceptable at any time, is.

As you said, it should be mindful of the audience, in an advert in daytime, it is not mindful of the audience as anyone could be watching......anyway I was wrong as it was frickin🤣

We have to restrict swearing otherwise it wouldn't mean anything when we do it, and we would have to slap each other to show our anger. Is that what we want??????