Posting here for traffic.
Feel a bit stupid asking this as I feel I should know better but...
I'm a freelance PR. Really enjoy the copywriting side and have written all sorts from the usual press releases, to brochures, instruction manuals, leaflets, blog posts - all sorts. Clients seem to like my writing.
I'm a bit out of touch with SEO and can't say I really know a great deal about it. A client I work with now and then wants to completely redesign his website - graphics and copy. I'm sure I could write the copy but I'm worried that really I should be an SEO expert to do this and that there are important things I might miss because I don't know what I don't know, iyswim. So instead of taking the job on myself, I've said I'd help him find a website copywriting expert and designer.
Am I being a fool by not offering to write the copy myself? I've written blog posts for his site and I've tried to SEO them as best I can (by reading tips online!) but I feel like a full-on website needs someone with SEO expertise. I'm just really worried I won't do a proper job.