"Max the talking police dog is sent undercover as a show dog. To fulfil his mission and win the competition, Max must submit, albeit unwillingly, to having his private parts fondled by his partner so that he gets used to it, and then by the judge who is a complete stranger."
www.centreforhumandignity.org.au/cross_this_one_off_your_movie_list
From what I can see, a big part of this plot line involves accepting the fact that he has to be groped, using coping mechanisms to get through it. We try so hard to protect our children, let them know what is ok for them and not, then this comes out?