Beach Body Ready

[bridgetreilly]

Are you?

I am.

www.independent.co.uk/life-style/fashion/beach-body-ready-plus-size-campaign-body-positivity-protein-world-navabi-a8334516.html

What a cynical marketing ploy from a company trying to sell clothes

Exactly @araiwa

Err... No.
I am many stones overweight and haven't shaved my legs/armpits for a good while so no, I'm not.
Just because a plus size retailer tells me I am - or rather, wants to shift it's badly designed summer stock - it really doesn't make me want to suddenly want to fling off my clothes and prance about in a bikini.

Just to add, is that you Navabi marketing department?

Beach body = someone with a)sunglasses, b)suntan lotion and c)bucket and spade.

*The new billboard released by navabi features three body positive influencers with the response: “We’re beach body ready...'

BODY POSITIVE INFLUENCERS ?
Jesus wept.