Moz is mum? Yes?

[NapQueen]

Shes too busy to play with her son much. She becomes Moz and selfishly keeps him awake in the night for fun and frolics. Realises its doing more harm than good so buys the star lamp?

Hence the knowing look when her son looks puzzled about the gift.

Moz in Mum.

no.

Sharon???

Reaching.

No, child is not sleeping at night, and would rather play. Child conveniently blames Moz. Knowing look is because mum has caught child out of their own game, and buys the lamp to get rid of the monster...

Thank the Lord Sharon’s back! How are you doing?

What in God's name is this about?

No. Where the hell did you get that idea from???? It doesn't seem like a knowing look to me either.

Moz??? My first thought was Morrissey... But back to no idea at all.

It's the John Lewis Christmas ad

Moz is imaginary.
Mum and dad notice he's often tired and might be scared of the dark so get him the light.

nop
i agree with loudest

Moz is real. The child's bed without a tonne of crap underneath is make believe.

Sharon?

Why are all the families in john lewis ads upper middle class?

No, Moz gets the boy the light as he knows his friend needs to sleep, so he’s sacrificing himself for the sake of his friend

I felt bad for the boy, he gets over his fear, they become mates, and then he has to say goodbye.

"Sharon?"

Oh, do the references not make sense without context and explanation? Annoying that isn't it?

He’s scared of the dark so invents moz.. initially he’s scared of him then befriends him and plays with him instead of sleeping. Once he has the night light moz disappears because he’s a figment of the boys imagination

Why are all the families in john lewis ads upper middle class?

Are they?

Thank goodness for User... a perfectly reasonable, no weirdness, just straight to the point outline of a fairly obvious advert!

My thanks - can you pop round now and tell everyone in my RL? For some unknown reason many of my friends seem to have developed Christmas Advert Stupidity!

Why are all the families in john lewis ads upper middle class?

Because that's who can afford to shop in John Lewis?

I've posted this before but I amused myself so will do it again...

( I call it 'One November spawned a Mozter')