It's a bit frivolous I know, and I'm fully prepared to be told IABU, but surely the bloody k should be silent here?
It can't be good for kids learning to read and what not to watch this advert and see them pronouncing what should be silent letter. It just doesn't sound right! Not to mention the boy that snatches the wafer and the girl that crunches loudly, all bad examples for children.
I'm not normally one to complain, but this has really got my goat. It doesn't even seem like a real advert; it's all very surreal.