My DC aren't at school yet, but one due to start in September. There are around 7 primary schools in the town itself, and village primaries not that far away. Minster primary, St John's, St George's and The Avenue seem to be the most popular. Sutton Veny is an outstanding local village primary and very sought after. I know a lot didn't get in this year.
My two go to Barney Lodge nursery, which they both love, and I've been very happy with too. Staff are lovely and great outdoor space.
A few schools do breakfast/after school club and one of the soft play places does too, as well as holiday club. There's another holiday club called Wylye Coyotes at a village school which is meant to be very good.
In terms of activities there's Longleat, well worth an annual pass. I go at leaSt once if not twice in the spring /summer. There's plenty of woodland, Shearwater lake and heavens gate for walks. A couple of soft play in town, a few parks too. Lots to do within a 15-30 min drive also.
What I like about it is that we're 15 mins from Frome which is lovely, around 30 mins to Bath, 40 mins to Salisbury, an hour to bristol and can also get to the coast in an hour. There's a train station with good rail links.
In terms of shops there's a big morrisons, waitrose, lidl and then a fairly good high street.
I like living here, and have found it good with young children.