On the odd occasion I watch shows on E4 but have recently noticed really odd almost subliminal images during the ads. This one really made me sit up and take notice as it was screened directly before an ad for sanitary protection - not sure what E4 are up to as they do the same for men i.e. good looking gent in front of blue background before for example ads for Tattoo Fixers showing guys with bad tattoos - any clues as to why they are doing this - anyone? Just wondering if they are suggesting that pink is for girls and blue is for boys?