To be annoyed about coconut water description?

[choxanwine]

Is there no escape from this insidious marketing and constant pressure on women and girls to conform to some ridiculous ideal. My DD (19) picked up some coconut water on way home (Vita Coco natural coconut water, from Waitrose) and included in the description on the side: "natural", "never from concentrate", etc. was: "no fat (means bikini friendly)" I despair...

bikini friendly was supposed to be in bold - but it didn't work

It's called advertising, its nothing new. You're overthinking.

It's called advertising, its nothing new. You're overthinking.

Trendy fad drink. We'll look back and laugh at the 2010s - decade of juicing, aloe shite, kale, quinoa and coconut bloody everything.

Does it wash bikinis or something.

Yanbu- loathesome on two counts - body policing and twee 'look aren't we friendly / funny' marketing.

I was looking at ingredients on a snack I was buying yesterday because don't eat certain food due to health issue and the woman at the till said 'oh, don't check the calories, it's as bad as a chocolate bar, you might as well eat the chocolate.' I've just lost 2+stone and a way to go but felt a bit annoyed she'd decided I was fat and / or dieting. I am losing weight but not that way and I give not two shits about calories.

It's from Brazil. Say no more.

Did they really put "bikini friendly" on the bottle? How depressing.

And also ignores the fact that coconut water has a shedload of (natural) sugar in it.

Are you saying it actually said Bikini friendly or just that it said no fat?

YANBU. That's awful.

It only annoys me because it tastes vile and OH actually paid money because he thought id like it because it's healthy.

I'm predicting lard will become the next Superfood.

Makes me laugh really: not the crappy advertising, but the fact that a carton of coconut water was £3 in the chiller but a whole coconut was 79p.

The worst bit is, it's not even nice (out of the carton)!

Oh I love coconut water, I find it really refreshing and easy to drink when needed to hydrate e.g. after a spin class or when hungover. However I am sure that is because it is sooooooooooooo high in sugar. I get the same thirst quenching effect from a nice glass of orange squash as well!

Honeydragon - I quote: " no fat (means bikini friendly) "

Tbh, even though I love coconut, the coconut water did actually make me feel a bit queasy. Never again...

I'm stunned. Genuinely.

You're op threw me because of the astrix where it didn't bold. They can Vick off.

Coconut water is bloody lovely..
.. straight from the tree supped on the beach in Antigua with a massive slug of gin in it

You can keep those sad little pasteurised cans for £3

The chocolate one is quite tasty. The plain one is grim.

Coconut water from a carton tastes how I'd imagine a carton of ball sweat to taste.

And sugar is what makes you fat, so their sexist advertising is redundant.

Yanbu